Marketing Ideas and Interactive Marketing Products For Direct Mail

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make them such a success as direct mailing pieces? The answer lies in one word and that word is “interactive”. Here are some suggestions and ideas for interactive marketing products but first, I should perhaps try to define what I mean by interactive.

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation – once the user has opened the promotional mailing pack and has experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When I refer to promotional pop-ups as interactive mailers, that’s what I mean.

Pop-up mailers have a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

However, not all interactive mailers have a pop-up action – but they still make very successful direct mail pieces. In these instances the interaction might be different but nonetheless, the reader will perform a level interaction with the marketing product which will make a very significant contribution to the success of the campaign.

There are many types of interactive mailers and each has something different to offer that gives them that something extra. It might be the fact that the product has a long desk top life such as promotional penholders, pen pots and desk tidies which stay on desktops for absolutely ages giving your message a very long exposure indeed. Cardboard-engineered pen pots are supplied flat in a size suitable to fit standard envelopes and are erected by one simple interactive push-up action that makes them a popular choice as a promotional mailer.

It could be that the movement fits perfectly with an advertising message. Take interactive marketing products that turn, for example. I don’t think that enough use is made of the humble eyelet in the design of promotional marketing products. The simple task of eyeletting can add car wheels that turn, steering wheels, turning hands on a clock, items that spin such as propellers – all kinds of things – and each with an interactive turning movement.

Another type of mailer has an interactive movement that makes pictures change. These promotional advertising products are known as dissolvers and are heaven-sent for a multitude of advertisers. The old classic theme of “before” and “after” pictures is brought up-to-date by these tremendously interactive advertising products. Absolutely everything is down to the smooth way in which, by the simple interactive pull of a card, the picture at the focus of all your attention changes from one scene to another.

Or how about interactive marketing products that jump. Promotional products in the “Jack in a box” or “Crackerjack” style offer much more of a surprise than you would ever imagine from the size of the pack. They have a very high and instant impact and are very successful at drawing attention to any campaign. Even when the person opening the pack knows exactly what is going to happen next you will see that they open the pack with some trepidation – being wary of the crackerjack effect.

Assuming that the advertising and marketing agencies have done their jobs well and assuming that the direct marketing team are sending the interactive mailer only to serious business-to-business sales prospects then you have a winning formula for a successful promotional mailing campaign.

The Power of Promotional Marketing Products

Promotion is one of the key elements of successful marketing of any given product and is in wide use by the corporate companies. True, there is nothing new in this statement and all of us are searching for something new, something innovative when it comes to promotion for that is the way to capture the attention of any targeted or loyal customers.

Though it will be unjust to say that the promotional marketing products are new concept but there is truth in the statement when we say that there is ample scope for introducing something new to promotional marketing products and here in lays our endeavor to change, for change for the benefit is always welcome in the corporate world. Let us consider examples to understand the difference between everyday promotion and the new concepts. Take the example of a coffee mug, it has served to be a promotional product for years and we often come across coffee mugs carrying imprints of the logo or message from a company. This is the basic characteristic of any promotional product but then we are so used to this that it hardly creates any impact. It is time to think of new and revolutionary promotional products to be used to create ripples in the minds of the target customers.

It is time to go for promotional advertising products that create a loud and unique message and speak for the product that is being promoted in away to arouse interest among buyers. Another point that is making rounds among corporate corridors is that the proper use of the promotional business product. The point is clear that only procuring the perfect product is not all that the companies need but the correct use is one vital factor that influences the success ratio of the whole campaign. In this respect correct customization of the products is needed to create the impact. True, this is the second thing that one must consider after they conclude about the type of the product and the related cost. Customization largely depends upon the product selection for each product has its own customization options like imprint area and the color scheme to be employed.

But then the last question and perhaps the most important question is that “How the promotional business product is being used”, for it is the correct use along with the correct product that creates the correct impact.

eBay Profits – Getting Traffic From eBay to Your Niche Market Product Targeted Email Subscriber List

You should use eBay to advertise your businesses off eBay by mentioning your other businesses to your buyers every time you make a sale. Naturally this technique will include the costs of listing products for sale on eBay, but the amount of traffic to your niche market product targeted email subscriber lists and websites that you get from doing so can be immense. This is why it is important to set a budget for this form of eBay advertising.

Your goal using this method is to get buyers on eBay over to your own website where you can make other sales to them for many years, free from eBay’s rules, regulations and above all else – fees! If you can get them opted into your niche market product targeted email subscriber lists then you can promote products to them they are extremely likely to want to purchase.

This is much more freedom and greater profits selling them products from your own website, but you must consider the costs involved of selling them that first product on eBay – and that first eBay product sale is the only way you can take advantage of eBay’s massive traffic.

Set a budget for your listing fees and product fees and stick to this budget. You may have to carefully tweak your sales price to maximise the number of eBay sales you make in order to get the most contact details and begin marketing your higher value products.

If you start to overspend on your budget you have to adjust the number of listings you make or the selling prices you charge without affecting the number of sales you make, as this only lowers the number of potential future marketing prospects you will have.

Do all this with experimentation to find what works for your particular niche market products. Your goal is an acceptable budget and maximum number of sign ups to your niche market product targeted email subscriber lists (where you will promote your more valuable products and make back your costs)

Don’t allow a selling price that is too low to be perceived as low value, and also don’t allow your selling price to be too high or no one will buy from you AND YOU WILL HAVE PAID LISTING FEES FOR NOTHING.

If you can get a product which is in short supply you can comfortably charge more for it, whereas a product that is available anywhere will sadly have to be sold for less money – that’s life!

In the case of selling eBooks to get traffic to your website you have much greater control of costs. All you need to do is burn a copy of it onto disc and post it off to the buyer – all very cheap as the eBook can be copied as many times as you like, and blank discs are inexpensive.

Look how popular 1 cent eBooks used to be on eBay. They are perhaps not the best quality product, but everyone was selling them because they were a great way of getting a customers contact details purely for future marketing purposes.

The price you charge should reflect the value of the product – the only exception to this is when you are promoting a sale where everything is on discount for a limited time, then you are doing this simply to create a feeling of urgency within your buyers.

If you sell a product that you promote as part of a series (like eBook part 1 of 8) you are likely to get buyers who will want to purchase the other 7 parts of the series as well, so this is an excellent trick for getting them to your website where they will purchase the other 7 parts and whilst there sign up for your niche market product targeted email subscriber lists.

All this selling on eBay also provides you with the advantage of creating a higher feedback rating – which in itself is useful for creating future sales as people will become more and more comfortable buying from you.